AROUNDtheTREE is an European Brand of Design Furniture, launched in 2013. We are specializes in the manual production of high quality furniture made from solid wood, and this insistence on craftmen work is what sets us the difference. All products are designed and produced in Portugal, the land of craftsmen tradition. We are a team of believers in the Portuguese traditions and cultural values, giving them a whole new interpretations through the design of unique and timeless pieces. We take pride in every detail. This is the way has been always our guideline at all times since the begining when designing, producing and developing each product.

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is the most remarkable
Portuguese Chair Design since 1953

Roots Perfil Cinza 2
The Portuguese Roots Chairs is a reinterpretation of a great icon of the emblematic outdoor chair in Portugal from the late '50s. I4t`s also an ambitious project of a team who believe in the cultural values and the Portuguese traditions, giving them a new interpretation through the design of this unique piece. The main legacy of this young team of believers is to show the world the next icon of design of the XXI century, and tell his story.
The history of the early days of design in Portugal certainly requires the recognition of the Anonymous Designers. With pragmatism and sensitivity moulded in craftsmanship, these were the men who knew how to reinstate the proposals of the international rationalism and synthesize objects which are, still today, symbols of our daily lives.
The BICAChair has become an icon of the Portuguese industrial aesthetics. Its popularity within Lisbon terraces goes back to the 40s and has granted it a place on the Collection of the Lisbon Museum of Design and Fashion (MUDE) as a symbol of the Portuguese culture.

Quality is an investment in the future

As AROUNDthetREE has accustomed us, quality is one of the permisses in everything we do, whether is quality in design, in communication, to the quality of construction, materials and finishings . Quality is an investment in the future and for that reason we know that we have to make the Portuguese Roots Chair with the best products available in the market.

The True Believers

No less important is the cultural heritage and passion of this young team. We take pride in every detail and we are truly passionate in all we do. Our values are based, on transparency, simplicity and honesty in design, translating into unique and timeless pieces
Our mission is to make the PORTUGUESE ROOTS CHAIR
become a reference of design AROUNDtheWORLD.

60 years

of design that speaks for itself ...

The Portuguese Roots Design History is unique. The chair is it self a storyteller as well. 60 years latter is also a tribute to those how create great products without knowing, that what they were doing was pure and good design. With this idea came the knowledge of the Portuguese arts and traditions. This project represent people, culture and a country.
It was time to tell a story, and what might be better then through design ?