AROUNDtheTREE is an European Brand of Design Furniture, launched in 2013. We are specializes in the manual production of high quality furniture made from solid wood, and this insistence on craftmen work is what sets us the difference. All products are designed and produced in Portugal, the land of craftsmen tradition. We are a team of believers in the Portuguese traditions and cultural values, giving them a whole new interpretations through the design of unique and timeless pieces. We take pride in every detail. This is the way has been always our guideline at all times since the begining when designing, producing and developing each product.

+ 351916333847 hello@portugueserootschair.com
secrets
serafim
At the tender age of 13, Serafim began what would become his life work. Under the legendary master Goncalo Rodrigues dos Santos, Serafim commenced an apprenticeship and started down the road to becoming a full fledged craftsman.
Of all the varied creations produced by the master, the one that stands apart is one award-winning chair which reached its peak in the late 60's, but in fact was designed in secretly since the 1940's.
Master Serafim, who at the time was already the right hand man of the his mentor, was the only one who knew the initial plans and process behind the design of the chair. This showed a total confidence and trust of Master Gonçalo for Serafim, as well as a strong link between the two skilled craftsmen.
Today, at 83 years of age, Master Serafim is the living memory and faithful keeper of a secret that has become an icon of Portuguese design. It is with an almost parental pride that he watches the rebirth of his chair, with the name: Portuguese ROOTS Chair brought by the hands of designer Alexandre Caldas to AROUNDtheTREE
We, through his memory and life spent next to a visionary design master, have the possibility and the duty to tell this emblematic story of Portuguese design, bringing back the best of our art.
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